Job Details
Hours: 37.5 per week, Monday to Friday
Location: Hybrid remote working with 3 days in our VHQ Crawley, West Sussex
Contract: Permanent
Closing Date: Sunday, 27th October 2024
In a nutshell
At Virgin Atlantic, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on the next exciting stage of our journey beyond our 40th anniversary, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo. So, if you're ready to take your career to new heights, read on.
You will be working as part of the Digital Performance team, consisting of Analytics, Optimisation and Acquisition. The team plays a critical part in ensuring our Trading forecast are accurate and our content strategy is delivering SEO growth.
Virgin Atlantic’s Digital Analyst will be a crucial part the digital performance team providing key analytics for future strategies and day-to-day performance metrics. You will be responsible for using our analytics tools to find opportunities and provide practical insights for journey improvements to benefit our customers and our commercial success. You'll help with the huge digital transformation that the company is going through using, Adobe Analytics, Quantum metrics, and Ensighten to identify problems, enhance the implementation, and improve processes. You will guide and help train the team to advance them to where they need to be.
Day to day
Some of your key responsibilities as our Digital Analyst will be:
- Delivery of powerful, commercially sound insights to improve trading, UX and support decision-making to drive sales.
- Identify and drive strategic critical metric measurements with actionable outputs through intuitive visualisation (dashboards etc) using Power BI.
- Analysing data sources such as Adobe Analytics, Quantum metrics or Databricks to produce commercially focused optimisation recommendations for our digital journeys and highlighting external aviation market factors.
- Ensuring analytics tracking, implementation and tag components are on point with greater efficiency on data quality.
- Weekly, monthly, and quarterly KPI reporting to diagnose onsite customer journey, funnel troubleshooting and identify where improvements can be made.
- Manage optimisation of Adobe Analytics, Quantum metrics, Ensighten (TMS)and Power BI reporting and other internal reporting systems.
About you
Do you love to be part of a team? Are you passionate about analytics? Then this could be the role for you!
In addition, the ideal candidate will be highly organised and able to manage their own workload. They will have a restless curiosity and be driven by numbers and data. You will also have an entrepreneurial flair and be comfortable assisting with proposals and new business pitches along with working in a fast pace agile environment and demonstrate the following:
- Solid understanding of customer experience and behaviour online, and experienced in web analytics platforms such as Adobe Analytics, Quantum metrics, SimilerWeb and Medallia.
- Demonstrable experience in architecting, implementing, and deploying tracking tools in Adobe Analytics and Google Analytics.
- Experience analysing and applying statistical modelling to large data sets, with skills required in JavaScript, Advanced SQL, Power BI and Tableau.
- Ability to influence upward and inspire change horizontally and vertically
- Analytically driven to provide insight into problem-solving solution, working to strict deadlines in an agile environment
- Ability to manage multiple projects at once, to take the initiative and get things done.
- Ability to keep pace with a dynamic, constantly evolving product road map with many moving parts.
If this sounds like you, and you would like to be on this exciting journey with us, we would love to hear from you!
Internal info
Hiring manager: Nick SohiGlobal grade: C
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Be yourself
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.